Beautiful Game

Perhaps more than any other sport, soccer/football is being used as a catalyst for positive change all over the world. On this blog, I’ll be sharing with you projects using soccer to change the world. I hope you find them as inspiring as I do.


I didn’t grow up with a passion for soccer. I never saw a soccer game on television until the 1994 World Cup when I was 22 years old. I was hooked after that, but I never really saw what I would call ‘the power of the beautiful game’ until I visited Uganda in 2009. I was working for a non-profit as their communications and website coordinator and was visiting our site, a school in the very southwestern part of the country. There I saw how just wearing a soccer kit or carrying around a ball could help you connect with people you might otherwise have nothing in common with. It is a wonderful testament to the global appeal of a game which can so easily connect people of different nationalities, ethnicities and backgrounds.

Around that time I also began learning about organizations like Grassroot Soccer and the Homeless World Cup, which were working to eradicate social problems such as HIV/AIDS and homelessness. When I watched the documentary Pelada, the idea for this project really began to take shape.

The vision:

I’m hoping to post as many profiles of organizations as possible. If you know of, work for or have been involved as a participant in an organization using soccer for positive change, I’d love to hear from you. You can contact me here.